НОВІ ПІДХОДИ ДО КЛАСИФІКАЦІЇ ПРИНЦИПІВ ПОБУДОВИ І ВПРОВАДЖЕННЯ СТРАТЕГІЇ

Abstract

The aim of the paper is to formulate a new approach to classification of the principles of strategy design and implementation. Methodology. Lexical-semantic and terminological analysis have been used to study the cognitive content of the concept of term "principle". The methods of comparative analysis, synthesis, systemic and dialectical approach have been used to improve the strategies classification. Results. The cognitive content of the term "principle" has been determined. The differences the categories "principles" and "rules" have been revealed. The classification of the principles of strategy design and implementation has been developed further. In contrast to the existing ones, in this classification the types of strategies have been grouped according to the degree of universality, to the stage of the strategy “life cycle”, social context and characteristics of information support. The classification has been supplemented by the following principles: purposefulness, scientific validity, selectivity, consistency, information sufficiency, competence, optimality, social responsibility, reliability, economy of information sources and ethical ones. Scientific novelty. As a result of the study, the classification of the principles of strategy design and implementation has been developed further. In contrast to the existing ones, it has been formed on the basis of the universality of the principles degree, taking into account the provisions of the systemic and dialectical approach. Lexical-semantic and cognitive analysis show that the category of "principle" can not be identified with the rules. It is inherently universal and represents the basic tenet on which the formation and implementation of the strategy is based. As research has shown the possibilities of systematics and logic in identifying a number of principles of strategy, a new approach to their classification was formulated. It is based on dialectical and systemic approaches. In it, the principles are grouped according to the class of universality and according to such criteria as the features of information support, social and the stage of the "life cycle" of the strategy. Practical significance. The research results are the scientific basis for further study of the conceptual foundations of the reengineering strategy formation.