확장된 계획행동이론을 적용한 스포츠예능콘텐츠 시청을 통한 여가스포츠 참여 의도

Abstract

his study was to investigate the effects of watching sport entertainment contents on the intention to participate in leisure sports by paying attention to the recently increased sport entertainment contents by applying the extended planned behavior theory. The questionnaire was used as a measurement tool, and the final 323 data were analyzed using the convenience sampling method among non-probability sampling methods. For data processing, SPSS and AMOS programs were used. The research results are as follows. First, it was found that attitude and perceived behavioral control, which are variables of the extended planned action theory, have a significant effects on participation intention. Second, the subjective norm, a variable of the expanded planned action theory, did not show a statistically significant effects on participation intention. Third, it was found that health consciousness, a new factor added in this study, had a significant effect on attitude and intention to participate. In the current situation where sport entertainment contents are increasing, this study is meaningful in that it identified the main factors affecting the participation intention of leisure sports participants.