ФОРМУВАННЯ ТА УПРАВЛІННЯ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНИМ ПОРТФЕЛЕМ В УМОВАХ ПЕРЕТВОРЕННЯ КОМПАНІЇ В ХОЛДИНГОВУ СТРУКТУРУ

Abstract

The domestic economy, successfully integrated into world market relations, strives to take a leading position in modern world economic relations. The high dynamics of economic and political transformations of the legislative and executive power of our state has a stimulating effect on the activities of economic entities of the national economy. Fast-growing enterprises and companies of various forms of ownership and size are faced with the problem of finding further ways to improve the efficiency of their activities. One of these ways is the transition to innovative development factors. This path involves the development, development and use of a set of product (new products) and process (new technologies) innovations. Creativity of management allows to ensure economic adaptability of the company's management system to rapidly changing conditions of market relations. As a result of changes in the external conditions of business entities, it is the creative team of managers who are able to create a complex of non-standard management solutions for the company and successfully implement these solutions in the process of its development. Such a set of solutions, for example, may contain organizational changes in the company structure or business processes being implemented, redistribution of product and financial flows, development and implementation of investment projects, as well as various combinations of potentially possible elements of a set of management solutions. In order to obtain profit and achieve positive results from investment in innovation, modern organizations create innovation investment portfolios that reduce the risk of losing invested funds. The creation of an innovation-investment portfolio is connected with the selection of the most optimal objects of investment in innovation, that is, the implementation of innovation-investment activities. In order to evaluate the innovation and investment portfolio, various methods are used, in addition, the selection of the optimal option for the creation and regulation of the innovation and investment portfolio is carried out, as well as the analysis of potential risks that the organization will face.