Abstract

The article deals with theoretical analysis of the longread and it’s functioning as a modern form of Internet media. The structural elements of the longread, the main types, the specificity of using multimedia stories by modern online media are analyzed. It is revealed that Ukrainian Internet’s genrology needs a single concept to define the term «longread». The longread is a modern form of the new media and it is possible to allocate a types of longread: longread-portrait, longread-interview, longread-analytical article, longread reconstruction, longread-feature, longread news-feature The modern longread is a kind of trend of the new media, so it should still be considered as a form of storytelling, because it is associated with genres: reportage, interview, analytical article, portrait, news-feature, feature. They have become more original because they have signs of multimedia, interactivity and hypertextuality. Longread is not ordinary news or actual problem, it is a story, a complex topic. It is not just a multimedia story, but a new presentation of material, a quality journalistic text that has been transformed (has a text, audio, photos, videos, animation, infographics), focuses on the multifaceted nature of the internet and the dynamic requests of the modern consumer of media content. Longread is a specific technological form for representing one or the other genre. Key words: longread; multimedia story; Internet journalism; multimedia journalism; new media.

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