ОСОБЛИВОСТІ ОРГАНІЗАЦІЇ СИСТЕМИ МЕНЕДЖМЕНТУ СФЕРИ КУЛЬТУРИ ТА МИСТЕЦТВ

Abstract

Actuality. At the present stage of social development in the conditions of reforming the economic and political system, transformation and modernization of all spheres of modern life, special requirements for management in the field of culture are created. The specificity of the current state of development of the national cultural-artistic complex actualizes the problem of the correlation of two basic trends: on the one hand, the preservation of traditional methods of managing cultural objects created by decades, on the other hand, the search for a new innovative management system and the development of the basic network of culture, which determines the relevance of the research. Purpose and methods. The purpose of the paper is to identify the peculiarities of the formation of the management system of the cultural and artistic sphere. In the study, we used the empirical and systematic approaches according to which the processes of management in the field of culture, which are being used today, are analyzed in the interconnection and development. Methods of analysis and synthesis are also used. Results. The main results of the study are to identify the peculiarities and specifics of the formation of a management system of the domestic network of cultural institutions. The emphasis is placed on the use of strategically oriented and innovative mechanisms of management of the cultural and artistic complex. Conclusions and discussion. The scientific novelty of the findings is to highlight the specific characteristics of the domestic system of management in the cultural sector in accordance with the current conditions of a market economy, which are the main strategic vectors of the industry's development. The formed scientific and applied provisions concerning the formation of an effective system of management of the cultural field can be applied by state authorities and local self-government in the process of formation on the basic principles of cultural policy.