Метафора как средство создания нового значения (на материале прозвищ российских военнослужащих)

Abstract

We analyze the linguistic metaphor as a means of creating a new meaning of word. We consider the varieties of metaphor – cognitive and conceptual – in the understanding of foreign and domestic linguists of the precognitive and cognitive periods. We conclude that the terminological combination is correctly applied conceptual metaphor in relation to a linguistic phenomenon. This question is relevant at present, since associative transfer when assigning naming objects and persons is widespread in modern onomastics. In addition, in professional groups, as part of jargon existence, a metaphor is a universal tool for the formation of nicknames. The work provides an example of conceptual metaphor usage to create nicknames for Russian military personnel. From a cognitive point of view, we describe naming, data for the features of the appearance, behavior, character of the army representatives. The study is based on living language material collected by the method of questioning and direct interviewing of military personnel of St. Petersburg. The ma-terial and results of the study can be used in the educational process both in civilian and military universities at seminars and special courses in onomastics, as well as in the compilation of the “Dictionary of Military Nicknames”.