Деталізація механізму ситуаційного управління інформаційно-комунікаційним потенціалом промислового підприємства

Abstract

The purpose of the study was to investigate the mechanism of situational management of information and communication potential of an industrial enterprise in the context of rapid changes in the environment and to detail the process of management in a particular situation with a view to further improve. In this work, the mechanism of situational management of information and communication potential of an industrial enterprise in the conditions of rapid changes of the external environment is improved. The detailing of the process of managing the information and communication potential in a particular situation has shown its cyclical nature, which must be taken into account in the development and implementation of improvement measures. Ignoring will lead to disproportionate cycles and their parts, that is, to reduce the desired result of managerial influence, which is determined, first of all, by the speed of reaction to situational changes. It is established that each management cycle acts simultaneously as a functional subsystem and part of a similar cycle of situational management of the potential of the enterprise as a whole. The objection to the use of universal principles of management of information and communication potential outside the context of the activity, the specifics of the situation, the type of tasks to be solved and the external environment are substantiated. I t is determined that the differentiated adaptation of an industrial enterprise to the circumstances of a particular situation leads to a change in the forms and structure of managerial influence on information and communication potential. The key indicator of the desired result is determined by us in accordance with the established criteria for assessing the accepted equilibrium of the enterprise. Keywords: situational management, information and communication potential, mechanism, management cycle, process, changes, situation, enterprise.