Abstract
The article analyzes the theoretical approaches to marketing management tools in the enterprise, analyzes the existing marketing management strategies in enterprises, identifies the features of marketing management in coal mining enterprises. The analysis of marketing activity of the coal mining enterprise is carried out, the directions of improvement of strategy of management of marketing at the coal mining enterprise are developed.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
