Abstract
The purpose of the article is to define the priority strategic directions of agro-industrial enterprises innovation activity on the basis of substantiation the expediency the leading application of technologies and information in the processes of functioning and development of agro-industrial enterprises in the long run. Research methods. The methodical basis of the research were general and special methods, namely: economic analysis, comprehensive analysis – for diagnosing the current state and trends of domestic agro-industrial enterprises’ innovative development, in determining the priority areas of enterprises; systematization and generalization – for substantiating the conceptual approach to the information tools’ development; method of analogies and comparisons – for define and analyze the enterprises’ strategic goals in the direction of innovation processes. Research results. There was identified and defined the main strategic goals of information processes development in agro - industrial enterprises’ economic activity. There have been formed the target structural complex of information resources of the enterprises and it was substantiated the application by the agro-industrial enterprises the corresponding scientific and methodical algorithms for innovation and information development of enterprises in the long run. Scientific novelty. It was proposed a scientific and methodological approach to the development of agro-industrial enterprises’ innovative landmarks with taking into account the restraint factors systems of innovative development, which could be established by selecting and expanding a certain direction of enterprises’ innovative development based on analysis and assessment the internal capabilities (innovative development potential) to external (market opportunities and threats) taking into account the main pace of scientific and technological development and the results of change in the elements of micro- and macro systems of the enterprise infrastructure. Practical significance. There was carried out an analysis of agro-industrial enterprises’ strategic potential in the direction of innovation, which showed a tendency to increase the level of agro-industrial enterprises’ application of the relevant scientific and methodological algorithms of enterprises’ innovation and information reorientation.
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