Abstract
This article describes the process of the English term “public relations” entering
 the Russian language and culture; there is the term (and its Russian
 synonyms) frequency statistics in Russian texts as well. Analysis of spelling
 usage of the English term (in official documents, professional sphere, and
 informal contexts) has been done. The article also provides a forecast that
 in some time the term пиар (in Russian spelling) will become neutral, and
 will possibly remain the only one name for that sphere of activity.
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