Ціннісно-цільове управління зовнішньоекономічною діяльністю підприємства: модель та проблеми застосування

Abstract

The article is devoted to the study of the features of the application of the value-target model in the management of the enterprise’s foreign economic activity. The authors study the model of value-target management of foreign economic activity, its constituent elements, as well as key aspects of application in the practical activity of the enterprise. The main idea of value-target management of the enterprise’s foreign economic activity consists in the development of value-target competences in foreign economic activity managers aimed at achieving the company’s planned goals of foreign economic activity. The development of the competences of foreign economic activity managers will directly affect the company’s achievement of planned indicators in the field of foreign economic activity, will improve the efficiency of the enterprise’s foreign economic activity and increase its competitiveness on foreign markets. The article also analyzes the basic competencies of foreign economic activity managers and the management apparatus, necessary for the effective implementation and application of value-target management of foreign economic activity at the enterprise, among which the authors highlight the following: leadership, the ability to make complex decisions and take responsibility, the ability to lead people, inspire and motivate them, vision of the goal, developed communication skills, determination, openness to ideas and innovation, self-development and personal abilities. The article also singles out the problems that the enterprise may face in the process of implementation of the value-target model of foreign economic activity at the enterprise. Among them, it is worth highlighting the following: problems with the formation of a favorable social and psychological climate in the team, violations of the motivation system of the managers involved in foreign economic activity, lack of understanding of the need to develop value competencies in foreign economic activity managers, the low level of qualification of the HR managers of the company, as well as other barriers. Ignoring these and other problems when introducing value-target management of foreign economic activity can lead to the failure of the enterprise in the application of this management tool.