ТРАНСФОРМАЦІЯ СУЧАСНИХ БІЗНЕС-ПРОЦЕСІВ НА ОСНОВІ ЗАПРОВАДЖЕННЯ ЦИФРОВИХ ПЛАТФОРМ

Abstract

Digital transformation is shaping a new reality. It develops at a very fast pace due to innovations that change their direction under the influence of the external environment and turn from technological innovations into innovations in the field of business models. The purpose of this scientific article is to study changes in business processes under the influence of digital platforms. In the course of the study, changes in various types of business processes were considered based on the identification of signs of extended chain development. Changes in various types of business processes are considered based on the definition of features, which reflects the essence of changes in types of business processes in the space-time dimension, i.e. gradual transformation, in accordance with globalization processes. Types of influences on the economic system and subjects of business processes at the macro, meso, and macro levels are analyzed. It has been established that at the macro (state) level, such constituent elements are defined as: segments, industries, sectors, and types of economic activity; economic and social potential; medium and small business; labor productivity and the significance of their changes under the influence of digitalization. Changes in the activities of the subjects of the economic system (large companies and corporations, state management bodies, population) are also determined. The meso- and micro-level include such elements and subjects as: medium and small businesses, labor productivity and the population. The processes of interaction of subjects and elements of the economic system are changing according to changes in the surrounding environment and globalization processes. The types and essence of technologies in various industries, sectors of the economy, which signal the spread of the digital society, which affects further changes in the implementation of business processes, have been studied. The latest technologies are "stitching" all sectors and branches of the economy as digital assets, changing business models thanks to the acquisition and use of data (information) for assessment, forecasting and socio-economic transformation of the country. During the research, it was found that the transformation of business processes based on digital platforms is the dematerialization of the economy, free access to data, and innovations in information technology support, development and implementation of new business models.