Abstract
<div><p><em>The article shows the specific nature of the formation of the media image of Tomasz Padura, a Polish-Ukrainian poet and composer, a representative of the Polish romantic Ukrainophile movement of the early 19<sup>th</sup> century. This paper also studies transformation of this image into a symbol of the Polish-Ukrainian unity. Being an apologist of the idea of rapprochement of the Polish and Ukrainian nations, Tomasz Padura blends harmoniously with the modern political and cultural contexts. His Ukrainophile image is сultivated in different social institutions and acquires new meanings which created the necessity for this research paper. The empirical basis for the analysis comprises 24 publications in the Ukrainian Internet editions during the period from 2016 to 2019. The main method of interpreting Padura’s image was the content analysis of publications directly or circumstantially related to the poet. This allowed ascertaining content focuses and tonality of the provided information. The comparative method contributed to the explication of the main tendencies of the conversion of the image to the symbol. As a result, the headlines and the content of the materials have been proven to show a consistent strategy of stressing the positive aspect of the history of the Polish-Ukrainian relations, in particular the Ukrainophile tendencies among the Polish nobility, achievements of the Ukrainian school in the Polish literature, and Tomasz Padura’s relations with this school. The focus of the Ukrainian Internet editions is on the most substantial and striking facts of life and creative work of the poet. Those facts belong to the following informational aspects: narrow biographical, selfless ideological, creative, memorial, and futuristic. Each of those aspects has its content aimed at the melioration of Tomasz Padura’s image as a Polish Ukrainophile. The process of symbolization of this image performs several social functions: the historical-typological one allowing to trace the main stages of the image transformation; the methodological one which stresses its significance for the contemporaries; the communicative one which ensures the continuous attention to the poet, and the marketing function promoting Tomasz Padura’s name as a brand from the point of view of the commercial success.</em></p></div><strong><em>Key words</em>:</strong> <em>Tomasz Padura, Polish-Ukrainian poet, media image, symbol, Ukrainophilia, mass media.</em>
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