Abstract

Update spiritual values, priorities, and new that meet the needs of our time, adapted to the usual values and pass certain tests – a complex, long, and the main objective and inevitable process that never in history has passed so quickly as in today’s world. The human world of the XXI century living illusions fundamental values of the new age replacements. But practice shows the long process of permanent abandonment of traditional values and return them as creating new ones. Proclaimed values of pluralism does not compensate for the deficit more or less stable system of relations that would promote the growth of the spiritual potential of people. So once again become relevant «absolute» and fundamental values – goodness, truth, beauty, family, work, welfare, child welfare, etc., despite their ambivalent character. At the level of society, social group, individual, they serve as the «architect» of socio-cultural space, because there are objective in nature, although fundamentally subjective. Sign postmodern world is a crisis of values, which is caused by active «powers» to create a set of «generalized» global human values; while the fact is also the problem of socio-cultural identity, which is based on them caused by globalization processes. In our opinion, these two crises completely overlap, as there are in the same cultural space and isolation can not be resolved. This dual crisis fully projected for modern Ukrainian society and has general effects: positive – as human adaptive capacity expansion modernity; negative – as escapism, unpromising outlook, inability to focus on strategic tasks, focus on current problems of being so lonely.The existence of fluctuating identity as the world and in the Ukrainian society makes Highlighting peculiar set of spiritual (including moral), time-tested values: goodness, freedom, the meaning of life, justice, conscience, mutual respect, human dignity, charity, kindness, and traditional family values. The traditional spiritual value of Ukrainian society prevents manipulation and various socio-cultural impositions on identifying, for the creation of so-called «global identity». Humanity as a whole has a certain resemblance to spiritual values, the difference lies in their hierarchy, to establish priorities. The problem of identity Ukrainian society seemingly too abstract. However, historically inherent ambivalence Ukrainian people totally actualizes the problem of self-determination in the context of changing vectors of Ukraine XXI century.Lack of a clear system of values, morals, ethics erosion directly affects the level of conflict in society. The loss of moral imperatives in various spheres of social – economics, politics, management, etc. – make the question of dehumanization, difficult to construct one model of socio-cultural identity for Ukrainian society. And this is the main criterion for the life and potential of the people and of the state, the ability to identify and overcome internal and external challenges, while maintaining their own identity, providing a historical perspective.

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