Abstract

Nowadays there is a large number of studies in the literature devoted to the analysis and classification of approaches to the formation of IT project portfolios. However, the unexamined question remains concerning the effectiveness of IT project portfolios management in the retail sector. Objective: exploration of the existing IT project portfolios management models in the cosmetics retailer, and formulation of recommendations for their improvement, which will help to resolve resource conflicts, to take into account the seasonality in the formation of the portfolios and will increase the overall competitiveness of the company. Object of research: cosmetics retailer. Subject of research: the processes of IT project portfolios management in cosmetics retailer (in particular, the processes of portfolio formation, resource management and quality of project products, as well as success factors of IT-projects).
 Research methodology:
 1) analysis of the literature;
 2) questionnaire;
 3) informal interviews with project and portfolio managers;
 4) classification and systematization of the information received;
 5) analysis of project documentation.
 Main results of the study.
 1. Identification and classification of IT project portfolios management models in the company, formed independently – flexible model and rigid model.
 2. Identification and classification of the factors affecting the quality of it project products in the portfolios. 3. Confirmed the influence of the seasonality factor on the success of projects in the portfolios; the economic efficiency of taking into account the seasonality factor at the stage of formation of the project portfolio is calculated. 4. Recommendations on overcoming of the identified problems in the IT project portfolios management are formulated.

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