Abstract

The purpose of this study is to investigate the difference between children's media TV media use and parents' perceptions and restrictions on media influence in the COVID-19 social environment. The research data is an analysis study using data from the 2020 Children's Media Use Survey by the Korea Press Foundation. The purpose of this study is to examine the influence of parents' media awareness and restrictions on infants and to suggest media guidance methods for children. Results First, as a result of the analysis of the start time of TV viewing for infants, children under 12-18 months, under 6-12 months, and under 18-24 months were in the order of daycare centers, but in kindergartens, children under 12-18 months and under 18-24 months. , in the order of 3-4 years old. The TV viewing period was the highest among those under 12-18 months (27.3%), followed by 18-24 months and less than 6-12 months. Children's TV viewing content was slightly higher at daycare for children's content, but higher at kindergarten for animation and entertainment/show/entertainment.
 Overall, children's contents accounted for the most at 46.2%, followed by animation, entertainment/show/entertainment, news/current affairs, movies, and dramas. Third, as for the devices that children use to watch TV, smartphones accounted for the most at 60.6%, followed by tablet PCs, computers, artificial intelligence, and others. It can be seen that there is a lot of smartphone use.
 Fourth, as a result of analyzing differences in parents' perception and control of media influence on children, it was recognized that media use in kindergarten had more inappropriate effects on children than in daycare centers. Fifth, in terms of the physical/mental influence of media, daycare centers showed the perception that media had more influence on the cognitive and emotional development of children than kindergartens. In the control of children's media use, the ability to control time, place, and device for media use was higher in kindergarten than in daycare. In addition, the group living with both parents showed a higher ability to control the use of places and devices than the group living with non-adoptive parents. As a result suggestion, media guidance for young children should be combined with education for children and parental guidance for active intervention. We know that meaningful media use doesn't happen in circles. Therefore, it is necessary to select the right TV educational content for children and develop an age-appropriate program.

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