Abstract
The purpose of this study is to investigate the relationship among Education service quality, Educational achievement and Customer Loyalty in Pilates center. The subjects of the study were the members of 2 Pilates center participating in the Pilates in Jeollabuk province. With the understanding of the participants, a total of 250 questionnaires were distributed, 125 copies for each center for two months from August to September 2017. A total of 223 of the collected questionnaires were used for the final analysis, excluding 27 questionnaires with missing or inadequate responses. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and confirmatory factor analysis, structural equation model analysis were performed using statistical program SPSS 21. The results are as follows. First, program, instructor and education fee in educational service quality external service had significant influence on educational achievement. Second, program, instructor, education fee and external service in educational service quality had significant influence on customer loyalty. Third, educational achievement had significant influence on customer quality.
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