Abstract
The article highlights the issues of formation and implementation of efficient interest rate policy of Ukrainian banks. Strategic direction of enhancing the effectiveness of interest rate policy of banks is the creation of conceptual basis for the formation and implementation of interest rate policy of the bank and methodological support of its application, that provides a set of methods, instruments and tools aimed at improving the efficiency of deposit and credit operations while maintaining an acceptable level of interest rate risk and expand the client base of the bank in the conditions of economic uncertainty. To study the effectiveness of interest rate policy the analysis of banking activity (on the example of the bank "Ukrgasbank") was made which was based on the application of method of coefficients. Improving the efficiency of the bank's activities is extremely important. The author proposes a number of measures for strengthening the effectiveness of interest rate policy of the bank. The practical application of the proposed directions of improvement of the interest rate policy of the bank will strengthen its financial condition and improve its financial performance in unstable economic environment.
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