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Abstract
The last century created the new concepts of understanding of the nature and the purpose of the person in an epoch of the postmodernity, especially boldly presented in philosophy of the French postmodern (Foucault, Deleuze, Baudrillard, Lipovetsky). The author aims to study the difference between the Modern and Postmodern man. Thus, Postmodernity brings a person to the comprehension of the fact of the impossibility of expressing oneself, and replaces a person from the position " opposite the world" to the position of existence "in the world", and thus the impossibility of distancing. The excess of production, characteristic of the past and the new century, gives rise to a new type of person – the ideal consumer, as consumption becomes the basis of human vitality. These things lead to the formation of fashion. The loss of the social is due to the tendency of the mass consciousness to implosion, i.e. to absorb, to draw in any influence.
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