Abstract

The article proposes a conceptual model for improving the efficiency of project activities at the local level. The essence of project activity efficiency is determined and the basic approaches to the analysis of criteria and factors of project activity success in general are analyzed. The factors during the organization of group project activities are generalized and analyzed, including social-psychological, external-organizational factors and the level of readiness of territorial communities for project activities. It is determined that the level of readiness of territorial communities to carry out project activities is a set of motives, knowledge, skills, abilities, methods of project actions, personal qualities that ensure the successful interaction of its subjects. It is substantiated that the concept of the offered model consists in the most effective use of possibilities of group project activity for maintenance of qualitative formation of communicative competence of territorial communities, their personal and professional development. The key components of the proposed model are: conceptual-target, functional, structural, diagnostic. It is determined that the main purpose of the conceptual-target component is to form communicative competence, mastering the methods of solving problem-oriented tasks by means of project activities. The functional component of the model includes the identification of the entities on which the effectiveness of the project activity depends, and which carry out its evaluation. It was found that the structural component of the model contains the stages according to which project activities should be organized at the local level. The diagnostic component of the model contains criteria and indicators, levels, means of evaluating the effectiveness of project activities. Within this component, three levels of project activity efficiency (low, medium, high) are defined on the basis of taking into account the results achieved in the project activity process.

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