Abstract

The thesis is devoted to cognitive problem associated with lack of theoretical and practical study of intercultural communication as a factor shaping the global information and communication space to form concepts of intercultural communication global information and communication society. The author presents the comprehension of theoretical and methodological principles of intercultural communication at the stage of transformation of modern Ukrainian society analyzed the transformation of personality from speech communication as a condition to becoming an effective culture intercultural communication essence of intercultural communication as a factor shaping information and communication space of postmodernism, which is carried out on the basis of synthesis provisions of general systems theory, dialectical synergistic method crosscultural approach axiological modeling.The specific values in communicative practice communicative global information society, which is analyzed in the context of ontological and axiological foundations of intercultural communication, based on comparative-axiological method that considers the values as codes, whose decoding enables cross-cultural impact of civilization forms , formed modern methodology axiological modeling intercultural communication with a focus on personal development, which involves modeling of values at four levels: global, or universal, or at certain ethno-cultural crops, the level of social communities and personal level. The analysis of cross-cultural communication in terms of information and communication space of postmodernism, which is to determine the diversity of ways of communication as a result of the growing cultural diversity of the world, which puts emphasis on autonomy, emphasizes the diversity of individual and social forms, pluralism and open democracy principles such as: decentration, uncertainty, fragmentation, fluidity, Contextually that focus on the deconstruction and destruction, the concept of communicative culture of the individual global society, based on the idea of self-organization of reference systems and network communication Joyner companies as a relatively new forms communication. The ways of optimizing the efficiency of the determinants of culture intercultural communication, based on socio economic, socio political, socio cultural, socio institutional, socio legal transformations which have to optimize communicative space. Manufactured directions optimization of culture intercultural communication, which is to: 1) create and promote a positive image in the international arena under the challenges of globalization 2) developing the concept and program of ethnic adequate communication policy aimed at regulating culture intercultural communication in a multicultural society, and 3) development of the system concept of management of intercultural communication global society to promote the optimization of positive and negative feedbacks communication processes at regional, state and global civilization, and 4) making the complex laws which have changed dramatically over communication priorities, optimizing the legal field communication space . As a result, it was concluded that the intercultural communication as a factor in favor of a global information and communication space.

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