МІЖНАРОДНИЙ, КРОС-КУЛЬТУРНИЙ ТА ПОРІВНЯЛЬНИЙ МЕНЕДЖМЕНТ ЯК НОВІ РОЗДІЛИ МЕНЕДЖМЕНТУ: СУТНІСТЬ І СПІВВІДНОШЕННЯ ПРЕДМЕТНОЇ СФЕРИ

Abstract

The article focuses on the fact that relatively recently, management in Ukraine received a new impetus for its development as a result of expanding the boundaries of business introduction, which became possible due to globalization and integration. Globalization and integration made it possible to open borders for the exchange of products, capital, business practices of doing business both within our country and abroad. As a result, a need arose to compare the features of business cultures of different countries of the world for the implementation of positive cooperation of Ukrainian enterprises, ensuring their entry into world markets and using the best business experience for the progressive development of Ukrainian national companies, which will make it possible to make relatively new for Ukrainian national business practices management areas such as: international management, comparative management and cross-cultural management. Within the framework of the article, the concepts and essence of such important parts of the modern general theory of management as comparative, international and cross-cultural management are considered.The terminological definition of these categories is presented, the essence of the field of knowledge is substantiated, and the subject area of studying these areas of management in the modern scientific environment is compared. The author compares the essential characteristics of the categories of international management, comparative management and cross-cultural management, it is established that the general direction of all three categories of management is an orientation towards improving the state of their own business by taking into account the cultural national characteristics of management and doing business in different countries of the world and on international level, taking into account the peculiarities of the muzzle and corporate culture. The general direction of the impact of comparative, international and cross-cultural management is highlighted, the importance of the combined study of these subjects in the modern conditions of globalization and integration processes in the development of the world economy is indicated. The need to study the national characteristics of the introduction of business for the effective management of companies both at the national and international levels is determined