Abstract
This study attempted to investigate the influence of online involvement on objectified body consciousness and body shape management behavior against high school girls. A scope of the study was limited to Facebook, Instagram and YouTube among their most popular social media platforms. The collected data were analyzed, using SPSS 26.0. To analyze subjects’ general characteristics, frequency analysis was conducted. In addition, exploratory factor analysis and Cronbach’s Alpha were carried out for factor analysis and reliability testing respectively. In terms of a research method, Pearson correlation and multiple regression analysis were performed, and the results found the followings: First, ‘passive involvement’ had a positive influence on ‘body surveillance’ and ‘body shame’. Second, both ‘active involvement’ and ‘passive involvement’ revealed no effect on control beliefs. In addition, ‘passive involvement’ showed a positive influence on ‘body shape management behavior’.
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