ІМПЛЕМЕНТАЦІЯ МЕХАНІЗМІВ ВЗАЄМНОЇ ТРАНСФОРМАЦІЇ ВНУТРІШНЬОГО ТА ЗОВНІШНЬОГО ПОТЕНЦІАЛУ БУДІВЕЛЬНИХ ОРГАНІЗАЦІЙ

Abstract

The traditional ways of using the concept of enterprise potential in the practice of operational and strategic management are considered. The new meaning of the concept of organization development on the basis of transformation’s mechanisms of external and internal potential of the organization depending on a phase of an economic cycle on the basis of market signals is offered. The internal potential of the organization consists of the sum of the potentials of functional activities, while assessing all types of resources and systemic structural factors. Additional attention is paid to the definition of the classification features of the concept of internal potential in view of its participation and important role in shaping the change management system in construction organizations. At the same time, external potential is market opportunities in relation to the organization under consideration. Such a view of the full potential of the organization as a process of mutual transformation of external and internal potential allows a new look at the processes of change in the organization. The potential of the organization is seen as a mechanism for the transformation of external potential to internal in the moments of market indicators’ growth and internal potential to the external - in moments of recession with the creation of new market opportunities. This system of cyclical transformations reconciles the relationship between organizational development and the processes of adaptation of the organization to the external environment while increasing the level of competitiveness. It is proposed to consider the development of the organization to bring to balance and synchronize the processes of transformation of internal and external potential of the organization. The methodological basis for the creation of dynamic economic systems resistant to changes in the external environment of the organization is created. The concept of maintaining a state of dynamic balance between external and internal potential of the enterprise during change management should ensure stability and functional affiliation under the influence of bifurcation excitations.