Abstract
Multiple regression analysis showed that all the sub-variables of relationship marketing factors and had positive effects on revisit intention. An analysis of the influence of relationship marketing factors on revisit intention according to food service brands categorized by business types revealed a negative moderating effect for customer-oriented factors for Natural Kitchen and revealed a positive moderating effect for Physical environment factors for QooQoo. Therefore, for food service brands categorized by business types, the choice behavior and revisit intention can vary depending on individual characteristic variables and situations. As such, the food service companies should prevent consumer switching by continuously maintaining their relationship with customers, which is the key factor in the industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
