Abstract
The purpose of this study is to analyze the relationship between service quality and behavior persistence of professional baseball mobile application by using an extended expectation-confirmation model. The questionnaire consisted of 42 items. The survey was conducted on 422 mobile application users. Frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and path analysis were performed using 413 copies of collected data using SPSS 20.0 and AMOS 20.0. The results of this study are as follows. First, information quality and accessibility had a significant influence on perceived usefulness among mobile service quality. Second, confirmation had a significant influence on perceived usefulness and satisfaction. Third, perceived usefulness had a significant influence on satisfaction and continuance intention. Fourth, satisfaction had a significant effect on continuance intention. Fifth, continuance intention had an insignificant effect on intention to attend the professional baseball game.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
