КРЕАТИВНЕ МИСЛЕННЯ В СИСТЕМІ УПРАВЛІННЯ ГРОШОВИМИ ПОТОКАМИ ПІДПРИЄМСТВА

Abstract

The article deals with the basic concepts of cash flow management taking into account the active use of the concept of creative thinking, based on which the main requirements for the process of cash flow management of the enterprise were formulated under the given conditions. To meet these requirements, all business flows (monetary, informational, material, etc.) must be synchronized. The method of synchronization and system-wide optimization is the latest concept of making managerial decisions in the field of finance. Also, the comparison of monetary flow definitions with Ukrainian and foreign authors has been made. which gave rise to the reflection of the author's definition of the category. Also important is the element of the combination of the latest concept of creative thinking in the financial management segment of the enterprise. In the article the etymology of the concept of money flow is considered and the brief meaning of the concept of creative thinking is given. The system of classification according to the objectives of cash flow management is created in article. We also analyzed the new types of cash flows which are formed in modern economic condition. The main conditions for the use of creative thinking in solving the tasks are reviewed. The necessary elements of creative thinking are determined. The main elements and methods of the creative thinking concept for effective cash flow management are named. In the article the proposed approach to developing an enterprise cash flow management system under risk and uncertainty was presented in the form of a sequence of corresponding steps, and also visualized in the form of a scheme. The critical question of activating the creative thinking of managers in a modern, rapidly changing environment, where standard management methods do not operate and do not have a powerful influence on enterprise activity, are also considered.