Abstract
The purpose of this study is to examine how culture entered the economic discourse. We will look at the views of economists as well as political scientists on whether culture should be included in an economic analysis. Although in general culture is difficult to define as it varies around the world, in economics it is accepted that it has the meaning of trust. Culture influences individual characteristics therefore has an impact on the decision-making process. Thus, financial results are affected through various trust mechanisms. The following are studies on this theory as well as new evidence that distinguishes in two categories the way in which financial results are affected: beliefs and preferences. We will see the modern, traditional, and legal theory for the financial development of the countries but also the role of the intermediaries in it. The study will examine how the culture of a people based on the data that frames it such as religion influence financial decisions and generally the operation of relevant institutions that are called to adapt to the needs of consumers according to their culture. As mentioned, the key factor in developing relationships of trust between consumers and financial institutions has to do with the culture of a country that determines the relationship above. In the following chapters we will study these relationships based on the culture of a country to understand the relationship between consumers and financial institutions.
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