ПРОБЛЕМИ ВИЗНАЧЕННЯ ЗМІСТОВНОГО НАПОВНЕННЯ ПОНЯТТЯ «СОЦІАЛЬНЕ УПРАВЛІННЯ»

Abstract

The author of the article marks the value of theory of social management in public practice. Underlines problem character of its forming. Offers the state-of-the-art review of present interpretations of basic categories. Exposes methodological distinctions of scientific approaches in sciences, that interested in management problems. Selects the methodological problems of forming of theory of social management. Author of many publications emphasize that in the twentieth century in the theory and practice of social control have been significant changes. It is emphasized that as a result of scientific, technical and information revolutions, fundamentally changed the whole system of governance has changed the vision of the object and the subject of control. Effortsstatement that the social content was the main object of control. Obviously, on this occasion, received wide application of the phrase «social control». The phenomenon of social management – a subject of study of many sciences, before all this: sociology, psychology, social psychology, political science, philosophy, law, culture, education, cybernetics, sinergetycs, ergonomics and economy. Each of Sciences offers «their» opportunities to improve the management, but the point of «their» methodology. To overcome existingmethodological differences are calls to separate social management as an independent branch of scientific knowledge and incorporate it sections of sociology management, management philosophy, psychology, management, politics as the art of management, economy, culture and law, so as to highlight the problem of social control. Thus a «interdisciplinary discipline» subject and method of research is a systematic approach, systematic analysis of the phenomena of social life, and bring together a set of methods and toolsto study for the quality and structure of complex social systems as a control object. These calls cause concern, but their implementation has serious difficulties that present significant methodological problems determining categorical apparatus. Analytical review of existing definitions of management shows «Parade» content and meaning of this phenomenon, approaches for its consideration. This situation causes the problematic nature of the theory of social control. At its creation should clearly focus, primarily, on: 1) the formulation of major categories, laws, principles and methods change(optimization) social systems while maintaining their integrity; 2) identifying opportunities to build new social formations on the grounds of social expediency and value-normative notions of governance and public inherent in society at this stage of development. Any scientific theory, primarily intended to provide ideological orientations that easy to accept and to use in practice. A clear highlight social content management will create these benchmarks. We believe that the authors leave aside the fact that a general theory of social management requires a study of laws, principles and forms of social interaction, regardless of which sphere of life they are carried out. It is necessary to study not only the organizational management institutions and management as a social system, comprehensive regu existing social system. Admittedly, in the field of scientific research of sociologists observed substantial «deviation » in the direction of activity of their own administration. But sociology of management should not seek to replace management activities. We believe that its main task – is to ensure the formation of social interaction in a holistic understanding of the mechanisms of social systems, the vision of their structure, external and internal communications processes of social self-organization and development, creation of organizational interdependence of systems to achieve socially important objectives and management role.