유튜브 영어 학습 콘텐츠의 진행자 요인에 따른 이용자 인식

Abstract

This study explored how users' perceptions and responses to YouTube English learning content vary depending on whether the host is a native or non-native English speaker. To this end, two YouTube channels, one hosted by a native English speaker and the other by a non-native English speaker, were selected, and user comments on the learning content were analyzed using the topic modeling technique. The findings revealed that users of both channels perceived the use of the content as a form of 'learning', studying English expressions, vocabulary, and pronunciation on their own as well as asking questions and checking their understanding through comments. On the other hand, there were clear differences in the comments of the two channels according to the host factor. In the contents of the native English speaker, more comments were revealed that users were aware of the host as a native English speaker rather than a mere content creator. These comments encompassed discussions on authentic English expressions and topics tied to American culture. Conversely, comments on the non-native English speaker’s contents revealed a positive evaluation of the host's personal capabilities and learning strategies. These findings indicated the variability of users' perceptions, reactions, and expectations based on the host, irrespective of similarities in content and delivery format. The results also emphasize the potential of YouTube as a platform for English learning and the significance of host-related factors in shaping user reactions to the content.