Abstract
The article investigates the importance of tourism for society’s sustainable development and defines the destination’s essence. It is noted that the tourist destination is a critical element of tourism, where tourists make their trips and spend a certain amount of time – defined criteria for forming a tourist destination. The essence of gastronomic tourism is justified. It is noted that there are significant conditions for the formation of food and wine tourism in Ukraine, and in certain regions, this type of tourism is the most popular. The essence of the enogastronomic destination as a defined territory with available attractive enogastronomic and natural, historical-cultural, touristic-recreational resources and the necessary infrastructure delivered to consumers as a ready-made tourist product is substantiated. It is noted that food and wine destinations form an innovative tourist product, contribute to the comprehensive development of territories, support product manufacturers, preserve historical and cultural heritage, integrate the development of the agro-production sphere and tourism, and lead to the diversification of production activities in rural areas. The modern principles of forming the attractiveness of a tourist destination and the indicators for their assessment are determined. The essence of the tourist attractiveness of the food and wine destination is substantiated, and it is stated that the attractiveness of the destination determines the motivation of the trip and forms tourist needs, determined factors that affect the tourist attractiveness of an enogastronomic destination. The assessment of tourist attractiveness can be a reference point for the development of strategic plans for the development of enogastronomic tourism in a destination and the assessment of its attractiveness. The presence of an assessment of the tourist attractiveness of the destination is the basis for attracting investments in the implementation of tourist projects. Keywords: attractiveness, destination, enogastronomic destination, gastronomic tourism.
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