Ризома как механизм манипуляции в немецкоязычном журналистском тексте

Abstract

The research focuses on the pressing issue of contemporary political discourse – the technologies of manipulation in the media space, specifically the linguistic mechanisms for transmitting pragmatic attitudes and value orientations in journalistic texts. These processes directly correlate with the phenomenon of increasing entropy in the text and, as the study has shown, largely arise from the rhizome - the nonlinear nature of organizing integrity. The research aim is to identify the linguistic mechanisms underlying the rhizomatic structure of media text. The scientific novelty of the research lies in the fact that for the first time, using a specific info-cause as an example, the rhizome is examined as a mechanism for implementing manipulative strategies in the modern German-speaking media space; the conditioned technologies of modeling pragmatic attitudes by the rhizome are revealed; the explicit and implicit mechanisms of implementing this process are described. The obtained results have shown that in journalistic texts, the rhizome manifests itself as multi-vectorial and the contradictory transmission of information, greatly enhancing the possibilities of interpretations inherent in the language structure, becoming a significant mechanism for implementing manipulative strategies.