ГЛОБАЛІЗАЦІЙНІ ТРЕНДИ РОЗВИТКУ ЛІДЕРІВ СВІТОВОЇ РОЗДРІБНОЇ ТОРГІВЛІ

Abstract

The state of development of world retail trade through the prism of the TOP 250 retailers functioning for 2013–2021 is considered in the article. Emphasis is placed on the strategic orientation of trading transnational companies on the business activities expansion on a global scale. The scope and nature of the internationalization of the largest trade networks activities is shown. The reasons for the manifestation of a different level of expansion by these structures are identified. It was found that the world’s leading retail trade networks have shown a slight increase in the values of their development indicators. The dynamics of the share of Top 250 trade companies by retail revenue from foreign operations is analyzed. It is established that the value of this indicator during 2013–2021 fluctuated slightly, but did not exceed 25% until 2020. Thus, the main source of income of Top 250 trade companies remained trade activities in national markets. The dynamics of the share of Top 250 trade companies by average number of foreign countries in 2013–2019 is analyzed. The analysis of the features of expansion policy manifestation by trade networks depending on the region of their origin, have been conducted. Special attention has paid to determining the place of European retailers in the Top 250 in the framework of the model of retail development. This model assumes the largest internationalization and active presence of trade networks in the markets of foreign countries. The structure of Top 250 companies by product sector is considered as well. The dynamics of retail revenue from foreign operations of Top 250 companies depending on their product range is analyzed. The nature of the largest trade networks presence in different segments of the consumer market during 2013–2019 is studied.