Abstract
This study had two purposes: first, we investigated the effects of observer behavior on feeling of embarrassment of an individual, and second, we explained the process of that effect. Participants read a scenario in which they felt embarrassment in front of a friend and the friend responded with one of four types of behavior (helpfulness, avoidance, being humorous, and other-monitoring.) or did not react at all. Participants were then asked to respond to items describing their feeling of embarrassment (Higuchi, 2000) and causal factors of embarrassment (Higuchi, 2001). To examine whether participants' feeling of embarrassment differed, one-way ANOVA and multiple comparison were conducted. These analyses revealed that “avoidance” behavior heightened feeling of embarrassment compared to “helpfulness” or “being humorous” behavior. Moreover, mediation analyses showed three causal factors of embarrassment (apprehension of social evaluation, disruption of social interaction, and loss of self-esteem) could mediate between avoidance behavior and feeling of embarrassment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
