소셜미디어 빅데이터를 활용한 프로스포츠 의미연결망 및 토픽모델링 분석

Abstract

Purpose: This study aims to identify the main issues of professional soccer by using social media Big Data. In other words, through text mining, we analyze core keywords, emotions, and the topic.<BR> Method: This study collected the comments and responses of professional sports’fans who participated in social media from July 2020 to July 2021 for professional soccer and from July 2020 to June 2021 for professional baseball and basketball. This study targeted social media such as Naver Blog, Twitter, and Community(DC Inside), and the data collection method was web crawling using Python.<BR> Result: The results are as follows. First, the core keywords indicating professional sports were different. In other words, the core keywords in soccer were season, game, victory, score, points, record, away, situation, etc. The core keywords in baseball were activity, heroes, homer un, permit, Hanwha, professional baseball, pro, and playoffs. The core keywords in basketball were season appearance, record, performance, success, situation, rebounding, and scoring. The keyword network was as cale-free network that followed the power law. In other words, there was a phenomenon where a small number of core keywords have a connection relationship with a large number of keywords. The positive scores of professional sports fans were generally low. Second, the topics of professional soccer were different. In other words, the proportion of soccer topics was high in the order of overseas professional soccer, professional soccer matches, etc. Professional soccer toto topics were on the rise, and professional soccer spectators, league results, and matches were on the decline. The rest of the topics were neutral with no particular features. The proportion of baseball topics was high in the order of professional baseball games, professional baseball first pitches, professional baseball player contracts, etc. Baseball topics repeated the increase and decrease without any particular trend. The proportion of basketball topics was high in the order of professional basketball game, professional basketball team, etc. Professional basketball clubs, player recruitment, season results, and broadcasts were on the rise, while professional basketball rankings, record analysis, satisfaction, games, and topic topics were on the decline.<BR> Conclusion: Professional sports officials will need to provide services that meet the needs of professional sports fans, taking into account the characteristics of keywords, the weight of topics, and topic trends to promote professional sports.