Abstract
Purpose: This study identified the most important effective factors in librarians' creativity at Isfahan universities. Method: Research population covered librarians in four Isfahan state university libraries. Data were collected by questionnaire in five-option Likert scale format. Its validity (experts reviewing) and its Reliability were acceptable. Data were analyzed by SPSS software and t, ANOVA and LSD tests were used. Findings: Results showed that all personal and organizational factors are over mean effective in creativity. Effective personal and organizational factors showed a significant relationship on creativity and the effect of personal factors on creativity was recognized more important with 4.21 mean mark. The most important effective personal factors on librarians' creativity were science and knowledge and specialization of librarian with 4.03 mean mark and the most important effective organizational factors on creativity was reward system with 3.96 mean mark. Also the most important effective personal factors on librarian creativity was librarian’s nature and behavior with 4.23 mean mark, and the most important effective organizational factors on librarian innovation was organizational culture with 4.06 mean mark.
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