ОСОБЛИВОСТІ СТРАТЕГІЧНОГО УПРАВЛІННЯ ЗАКЛАДАМИ ОХОРОНИ ЗДОРОВ’Я

Abstract

The features of strategic management of health care institutions are researched in the article. The strengthening of tendencies towards autonomy, the transition to a new model of financing, the emergence of private innovative medical institutions and the intensification of competition in the market of medical services necessitate the introduction of strategic management tools in the practice of health care institutions. In fact, the concept of strategic management allows you to combine the overall development strategy with organizational processes, to ensure long-term competitive survival. The purpose of the article is to determine the features of strategic management of health care institutions in modern realities, as well as to develop proposals for improving its technology. In the context of reforming domestic medicine, strategic management is an important prerequisite for the successful operation of health care institutions in the long term. The article presents the author’s interpretation of the category “strategic management of health care institution”. Analysis of literary sources showed that there is no single, generally accepted approach to determining the sequence of stages of the strategic management process. It significantly complicates the development of scientifically sound recommendations for the formation and realization of a sound strategy for the development of health care institution. The procedure of strategic management of health care institutions, which includes a number of stages are proposed. In particular: mission formation, substantiation of strategic goals, strategic diagnostics of internal and external environment, clarification of strategic goals, development of alternative development options, choice of development strategy, strategy implementation planning, strategy implementation, strategic implementation control and interpretation of data. It is proved that the introduction of tools and technologies of strategic management in the activities of health care institutions will contribute to their rapid adaptation to new socio-economic conditions of management, effective organization of business processes, achieving strategic goals.