КОНЦЕПТУАЛЬНІ ЗАСАДИ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ ПІДПРИЄМСТВА В УМОВАХ НЕСТАБІЛЬНОСТІ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

Abstract

Creation and implementation of an effective strategy of anti-crisis management of the enterprise in crisis periods is the only way to increase the competitiveness of the company, increase productivity, minimize costs and maximize profits, etc. The instability of the processes of the modern economy requires the company to ensure professional management, quick adaptation to changes in market conditions, management of the company's business processes according to the approaches of rationalism. The methods of induction, deduction, historical and logical methods were used during the scientific research. The purpose of the work was to determine a number of conceptual principles of effective management of the enterprise's business processes in conditions of instability of the national economy. Modern development trends of domestic and international companies in crisis conditions were researched. Historical parallels are drawn regarding the functioning of firms during military conflicts and recessions. The impact of the COVID-19 crisis and the full-scale invasion of the Russian Federation into Ukraine in 2022 on the development of modern business is determined. The importance of carrying out innovative activities at the enterprise under unfavourable external conditions is established, which is proven by the experience of world-famous corporations. Methods of increasing the use of resources and capital have been determined. The opportunities and prospects of companies in periods of economic destabilization are outlined, which include diversification of activities or reformatting in order to fill new market niches and maximize profits. Approaches to anti-crisis management of the enterprise in periods of unforeseen changes are proposed. It is noted that even under conditions of global market instability, there are ways to ensure the effective functioning of the company, embodying the company's business process management strategy, which is based on the conceptual principles of anti-crisis management. The relevance of research on the topic of effective management is substantiated, based on the peculiarities of the functioning of modern companies in conditions of instability of the national and world economies.