ПЕДАГОГІЧНИЙ КОНТЕКСТ ФОРМУВАННЯ ПРОФЕСІЙНО-ПСИХОЛОГІЧНОЇ КОМПЕТЕНТНОСТІ У ПРОЦЕСІ НАВЧАЛЬНОЇ ПІДГОТОВКИ СПЕЦІАЛІСТІВ ЛЕГКОЇ ПРОМИСЛОВОСТІ

Abstract

The present study analyzes the content of professional pedagogical competence in specialists of fashion industry, formation of which becomes an important pedagogical task for educational training of future experts in the sphere of production. The marketable effectiveness of fashion industry products is determined not only by their objective properties but also by subjective psychological needs of a consumer. That is why the educational training of future fashion industry experts should contribute to formation of their professional-psychological literacy as an important component of general professional competence. It has been proved that basic education in an educational institution only creates the basis for further self-improvement of professional competence, and also it should form a person's internal, psychological need for constant replenishment of knowledge and skills, orienting it to continuous education and self-education. Formation of professional-psychological competence is an important direction of training of specialists and the components of this training is the formation of theoretical knowledge and practical skills in applied branches of social psychology, advertising, computer science. It has been shown that educational activity of teachers of Lviv college College of Fashion Industry of Kyiv National University of Technology and Design is oriented on the formation in students not only understanding the specifics of production, but also the awareness of the specifics of consumption, the psychology of users of products that they, as future specialists, will have to produce. In the process of teaching special disciplines, college teachers are keen to highlight their content, taking into account the tasks of forming professional psychological literacy of future specialists.