관광목적지에서 위기·위험 커뮤니케이션, 감정적 반응, 명성, 행동의도 간의 구조적 관계

Abstract

Purpose: The purpose of this study is to examine the resulting meanings by identifying the structural relationships among crisis and risk communication, emotional response, reputation, and behavioral intention in tourism destinations. Methods: A theoretical study was conducted using existing academic research, and a questionnaire was formed based on this, and then a empirical investigation and analysis were conducted to understand the meaning of the result. Results: Crisis/risk types at tourist destinations formed a significant relationship in the relationship between Crisis/risk types and positive emotions in the relationship between tourists' emotional reactions,but no significant influencing relationship was formed between crisis/danger types and negative emotions. Crisis/risk response at a tourist destination has a significant effect on positive and negative emotions, which are emotional responses of tourists, in the relationship between tourists' emotional responses. Regarding the relationship between positive and negative emotional responses, which are emotional responses, positive emotions formed a significant relationship with the reputation of a tourist destination, but negative emotions did not form a significant relationship with the reputation of a tourist destination.The relationship between the reputation of a tourist destination and the behavioral intention of a tourist formed a significant influencing relationship. Conclusion: Crisis/risk situations appear everywhere, whether in everyday areas or tourist destinations. Recognition related to this should be carefully looked at by tourists, local businesses, and administrative agencies, and ultimately, it is judged that it will be recognized as a positive attitude toward tourism destinations.