Впровадження європейського досвіду створення кластерів у сфері сільського зеленого туризму в Україні

Abstract

The article reveals the trends in tourism activities and analyzes the existing opportunities to improve its structure and territorial organization based on developing green tourism in rural areas. The natural conditions and resources of the picturesque rural areas, as well as the unemployed rural population are defined as resources. Forms, sources and mechanisms of organizing green tourism, as well as proposals for the provision and expansion of the range of services are suggested. Prospects for using the EU experience and the benefits of European integration processes for Ukraine are revealed. Recommendations for the establishment of ventures and other tourist associations in the countryside are developed. Research ss conducted in agricultural development; solving employment, organizational and economic problems related to the reproduction of labor potential in the agricultural sector; appearance of new trends in the production and marketing of agricultural commodities. Systemic approach to studying the formation and development of green tourism in the rural areas of Ukraine together with favorable natural potential and surplus labor make up the methodological basis for the work. It is concluded that the development of green tourism in rural areas helps to solve such socio-economic problems in the countryside as unemployment of the rural population. Green tourism in rural areas provides additional income to the rural population, expanding employment opportunities for farmers not only in the manufacturing sector but also in the services sector. With the increase in the number of vacationers it becomes necessary to meet their diverse needs, thus stimulating the development of services: excursions, communications, trade, livelihoods, recreation and entertainment, and so on.