ЗАСТОСУВАННЯ НОВІТНІХ ТЕХНОЛОГІЙ У ЛОГІСТИЧНІЙ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ

Abstract

The article shows the relevance of the latest technologies and considers innovative logistics as the most relevant component of logistics activities of enterprises, which allows to ensure its sustainable development and consolidate its competitive position in the market. Indicated the focus of innovation logistics on improving the level of management through the use of various innovations aimed at improving the quality of customer service, increasing the efficiency of flow processes in logistics chains and reducing total costs. Was substantiated that the introduction of modern innovative technologies in logistics leads to changes in business models and strategic planning, improves interaction between all participants in the logistics process, increases productivity and increases the competitiveness of logistics companies in the market. The most advanced modern technologies in logistics are determined. Described the essence of technologies is revealed, the advantages and features of their implementation in real time. Was noted that the introduction of new technologies in the field of logistics is associated with the desire of logistics companies to keep pace with the development of the industry, which is largely required by customers, whose main requirements are faster delivery of goods and services at minimal cost. The nature of the impact of these technologies on logistics and supply chains is shown. The most advanced innovative technologies in the field of logistics have been identified, which will allow all participants in the logistics chain to create a transparent and efficient system of transaction recording, asset tracking and management of all related documents. Was noted that the uniting of organizational processes in supply chains requires the use of blockchain technology, the main principle of which is the security and transparency of information. The introduction of blockchain logistics technology, even in the basic version, will allow tracking the product from its place of production to the final consumer, protecting the buyer of products from counterfeits, which will allow the buyer to be confident in deciding to purchase goods. Proved the impact of innovation on the costs in the supply chain, as well as the emergence of unpredictable consequences and various risks. Determined effects obtained by the subjects of the logistics chain from the introduction of new technologies. Was noted that the reserves for improving the efficiency of logistics processes are mainly in the latest technologies and various innovations that use these technologies. Was proved that the application of progressive innovations will be able to increase the efficiency of flow processes, reduce the total cost of their implementation, strengthen the competitive position of the enterprise and improve the quality of customer service.