ЛОГІСТИЧНА СКЛАДОВА В СИСТЕМІ УПРАВЛІННЯ ЕКСПОРТООРІЄНТОВАНИМИ БІЗНЕС-СТРУКТУРАМИ В УМОВАХ ГЛОБАЛЬНОЇ НЕВИЗНАЧЕНОСТІ

Abstract

Abstract. In the conditions of intensification of globalization and integration processes, the majority of economic agents are active participants in foreign economic activity. Export-oriented activity is a component of foreign economic activity.The purpose of the article is to study the development potential of logistics support in the system of managing export activities of business structures, in particular grain traders, in the conditions of the threats of the global environment and the challenges of today.The study is based on the use of general scientific and special scientific methods of scientific knowledge. The method of system analysis was used to study the preconditions for the development of theUkrainian export-oriented business structures. The system-structural method was used to study basic measures to develop startup projects.Export-oriented Ukrainian business structures have to develop a system of managing their activities. This allows them to maintain the level of competitiveness in difficult conditions, including war and global insignificance. The prerequisites of increasing global uncertainty for export-oriented business structures, changes in exchange rates, political instability, changes in tariffs and other fees, changes in the market conjuncture are indicated in the article. The results of Ukraine's export activity have been analyzed. Economic, political-legal, social-cultural, technical, natural-climatic factors influence on export activity of a business structure. Peculiarities and problems of the functioning of export-oriented enterprises of wholesale trade in agricultural raw materials, in particular grain traders, are highlighted. It is substantiated that the logistics potential is a prerequisite for securing the competitiveness of export-oriented business structures in conditions of global uncertainty. The development of the logistics potential of grain exporters has a positive effect on the latest financial performance and growth results. The expediency of expanding the scope of using the concept of training in logistical support of the export activity of Ukrainian business structures is substantiated. The conditions and features of the activation of digitalization opportunities and the use of social networks by export-oriented enterprises of wholesale trade in agricultural raw materials, in particular grain traders, have been investigated. The development of tools for adapting the export potential of wholesalers of agricultural raw materials to the factors of changes in the global environment, which is a prerequisite for their safe functioning, will be the subject of further research. Keywords: export activity, business structure, grain traders, logistics, global uncertainty.