Образ цифрового будущего: формирование в медиапространстве и репрезентация в общественном сознании

Abstract

In a turbulent society, the identification of perceptions of the future is a crucial component for decision-making. As digital transformation deepens, the image of the digital future, encompassing expectations, assumptions, and perceptions about individual, societal, and state development in the era of digitalization across various aspects of life and production, assumes a paramount role in this process. Its dissemination in media space plays a pivotal role in shaping citizens’ future outlook and can significantly influence their perception of the world and subsequent actions. This study aims to explore the relationship between the formation of the digital future image in media space and its representation within the public consciousness. The authors conducted a comparative analysis of the saturation of digital society markers in media space and the public’s level of knowledge about digital technologies. Additionally, they assessed the tone of media texts containing digital future markers and examined their reception among the population. Furthermore, the key stakeholders of digital transformation and agents of influence in the presentation of the digital future were identified, along with the primary recipients and mediators of the prosocial image of the digital future. The study also investigated the media tools employed to disseminate the digital future image. Based on their findings, the authors present an overarching conclusion emphasizing the necessity of developing a vision of the digital future as an integral part of state policy to support the digital development of Russian society.