Abstract

The issue of tourist destination management has been widely reflected in scientific literature. However, transnational destinations, i.e. those that are located on the territory of several countries, have not been given enough attention. The development of transnational destinations can occur provided there is close cooperation among key stakeholders. In the Baltic Sea Region (BSR) conditions for effective cooperation were created at the end of the 20th century when integration processes intensified. Currently, the BSR is the first macro-region of the European Union to implement a transnational strategy, in which tourism is recognised as a development priority. Creating an effective tourist destination management system has become a key challenge in this process. This article aims to identify and critically analyse the concept of transnational tourist destination management. Another goal is to identify the changing determinants of tourism management in the BSR and to explore relations between key stakeholders. To this end, we conducted a review of literature on destination management. We carried out a critical analysis of secondary sources (documents, information materials, the Internet resources) and supplemented the review with our insights from participatory observation. We also obtained additional information from interviews. Three models of destination management were identified: marketing-oriented, planning-oriented, and governance-oriented. Our research shows that the evolution of destination management is characterised by a gradual increase in the participation of public entities. This is related to the marginalisation of the tourism industry, which resulted in a systematic decrease in state funding for maintaining destination management structures. Acquiring the European Union funds from the European Territorial Cooperation Programs has become a partial but not entirely effective solution to this problem.

Highlights

  • At the end of the 20th century, as a result of geopolitical changes in Europe, the Baltic Sea Region became an area of very dynamic social and economic cooperation

  • Our research shows that the evolution of destination management is characterised by a gradual increase in the participation of public entities

  • The NSTDBSR platform was created as a bottom-up initiative by academic institutions and the Baltic Sea Region (BSR)’s environmental organizations aiming to ensure that tourism development took place in a sustainable way in accordance with the guidelines of Agenda 21 developed at the Earth Summit in Rio de Janeiro

Read more

Summary

Introduction

At the end of the 20th century, as a result of geopolitical changes in Europe, the Baltic Sea Region became an area of very dynamic social and economic cooperation. This cooperation intensified with the accession of Poland and the Baltic republics to the European Union in 2004. The paper presents a comparative analysis of the current form and previous approaches to Baltic tourism destination management. This helps to gain an understanding of the determinants of tourism cooperation in the Baltic Sea Region. It is becoming a kind of testing ground whose experience can be applied in other EU macroregions

Approaches to tourist destination management
The Baltic Sea Region as a tourist destination
The Baltic Sea Tourism Commission
The Baltic Sea Tourism Center
Conclusions
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call