ИЗУЧЕНИЕ ФАРМАЦЕВТИЧЕСКОГО РЫНКА ВЕТЕРИНАРНЫХ ПРЕПАРАТОВ НА ОСНОВЕ МОЛОЧНОГО БЕЛКА

Abstract

Drugs and feed additives based on milk protein in the pharmaceutical veterinary market are a topical trend today. This is due to the relative cheapness of the raw material base, as well as the abundance of dairy farms in Russia. This feature allows to obtain the necessary preparations for all types of animals, not depending on the export of raw materials. Feed additives and pharmaceuticals based on milk protein have a wide pharmacological spectrum of action, which is also an advantage in the development of new drugs and their combinations, dosage forms, as well as updating the existing base of pharmaceuticals in Russia. The aim of the study was to analyze the Russian pharmaceutical market of drugs and feed additives based on milk protein used in veterinary practice. The study examined the information array of official sources of information of feed additives and veterinary medicines registered in the Russian Federation: State Register of Veterinary Drugs (2021); State Register of Veterinary Feed Additives (2021); Encyclopedia of Veterinary Drugs. Register of Veterinary Medicines (2021); Drugs in Russia (2020); Internet resources. Research methods: content analysis, structural, graphical, segmentation analysis, ranking and grouping. A marketing analysis of the Russian pharmaceutical market of veterinary drugs based on milk protein was conducted. The structure of the assortment of veterinary drugs represented in the Russian pharmaceutical market was formed. The macro-outline of the Russian pharmaceutical market of modern feed additives containing milk protein was developed.