Abstract
The purpose of this study was to identify a relationship between service quality and behavior intention of commercial sports center. To accomplish the goal, commercial sports centers located in 6 different cities (H city, B city, S city, F city, C city and L city) in Anhui province, China were recruited via the convenience sampling method. Collected data were analyzed by frequency analysis, correlation analysis, and multiple linear regression analysis with SPSS 24.0. The results of the study are as follows. First, in the relationship between service quality and revisit intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant. Second, in the relationship between service quality and recommendation intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant. Third, as a result of confirming the relationship between service quality and word of mouth intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
