Abstract
The article studies the issue of transformation of communication technologies of virtual teams in the IT industry. It has been established that with the globalization of the IT industry and the spread of geographically distributed teams in this area, there is a demand for more complex and functional communication technologies. The emergence of collaboration platforms such as Slack and Microsoft Teams has proven to provide virtual teams with centralized environments for communication, document sharing mechanisms, and real-time collaboration management. It was determined that the integration of feature-rich video conferencing tools such as Zoom, Cisco Webex, BlueJeans created visibility and a sense of physical presence in virtual interaction, allowing to go beyond traditional boundaries, facilitating personal discussions, presentations and meetings within teams. Communication technologies facilitate unprecedented communication between geographically distributed teams that transcend borders and time zones. Virtual IT teams are able to communicate seamlessly, collaborate on projects, and share knowledge and experience in real time. Collaboration platforms, video conferencing tools have transformed operations in the IT industry by simplifying work processes and accelerating decision-making processes. It was concluded that the transformation of communication technologies of virtual teams in the IT industry contributes to: increasing work efficiency through better and more effective interaction between virtual teams; ensuring uninterrupted cooperation even when the team members are physically located at a great distance; overcoming geographical limitations; ensuring interaction with talented specialists from different parts of the world; increasing flexibility through adaptation of working hours and working conditions to the individual needs of the team; rapid implementation and sharing of innovative ideas and solutions within the team. As technology continues to evolve, the IT industry can remain flexible and adaptable, taking into account new trends to streamline operations and meet the changing demands of a dynamic marketplace.
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