Abstract
The article reveals the content and main components of the model of mutual adaptation of the labor market and the educational services market in Ukraine, characterizes the aspects of state regulation of the educational services market in the conditions of war and crisis, identifies examples of the institutional environment that can ensure effective management of the reconstruction and development of educational services in Ukraine. The effectiveness of this adaptation involves several stages, each of which regulates a certain component of this model. The mutual adaptation of the market of educational services and the labor market depends on the form of education. The longer the learning process and the longer terms of educational services, the greater the time interval between the mutual adjustment of markets, the higher the level of informal uncertainty when choosing the type of educational services, the greater the probability of structural disparities in professional training. Ukraine's transition to a market economy involves not only a radical change in the style and methods of management, but also radical changes in educational activities. The modern development of market relations is quite closely related to the process of formation of the educational services market. The world experience of educational institutions clearly proves that the key to successful activity is the quality provision of educational services and their management. The provision and consumption of educational services is a necessary life process, without which neither the activity of the market nor the life of the state and society as a whole is possible. State regulation of the educational services market is of particular importance, as it regulates the educational process and controls the quality of the provision of educational services. The problem of increasing the efficiency of state management activities in the field of regulating the educational services market was and remains relevant. The scientific management of educational services requires, first of all, a deep study of the main theories and concepts that regulate the totality of educational services provided in the world and in Ukraine in particular, as well as the need for a better introduction of information support into education, which will be the basis for the formation of scientifically based, objective and operational management influences and management decisions.
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