Abstract

Objective of the study is to determine the pre­vailing tonality of news reports in regional mass media devoted to migrants, as well as to analyze the dynamics of the main forms of tonality of these messages, and to highlight its dependence on events taking place in society.   The methodological basis of the research. It is presented by the results of a sociological study conducted by the staff of the Law Institute of the Russian Academy of Sciences. The research method is content analysis. Research results. Most of the news reports in the regional mass media devoted to the topic of migration have a negative or positive tone. A fifth of the news has a neutral tone. At the same time, it was recorded that the general tone of the message and the image of the migrant in it do not always coincide. Analysis of the dynamics of the tonality of news reports over the years allowed us to determine that the growth of neg­ative reports about migrants is noted, in most cases, in the presence of a significant infor­mation channel that attracts attention from the media. In 2022, an increase in messages with a positive and neutral tone was recorded, due to the massive influx of refugees from the DPR and LPR to the Rostov region.   Prospects of the study. The results of the con­ducted sociological research can become the basis for further study of the process of forming the image of a migrant in the public conscious­ness, as well as the role of mass media in this process. &nbsp

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